Nedbank is one of Africa's leading financial services organisations, and as part of their loyalty and rewards programme, they wanted to investigate the potential of offering an airport lounge experience for their clients to help elevate and differentiate the Nedbank brand experience. This created the opportunity to develop an airport lounge concept that puts the client experience at the centre and goes beyond what current airport lounges offer.
We developed a curated experience that is ever-changing and promotes the African creative economy through art, furniture, objects, and food. The lounge incorporates the latest in digital technology, offering a personalised service using geo-tagging and the current Nedbank App to ensure the lounge experience is different from that offered by any other airport lounge.
The lounge caters for both business travellers and families and includes a banking concierge service, work areas, rest and relaxation areas, meeting pods, and family-friendly pods. This concept could also be translated into a city lounge.
The Nedbank Airport Lounge provides guests with an understated space that takes them on a journey of textures, offering a visually inspiring and tactile experience. Inspired by an art gallery, the lounge combines elements of the African creative economy, showcasing local talent and craftsmanship. What sets this lounge apart is the opportunity for guests to not only admire the furniture and artwork but also purchase them, with every piece of furniture, artwork, and accessory available for purchase. This unique feature allows visitors to bring a piece of this meticulously curated space into their own homes, creating a lasting connection and appreciation for the artistry on display.
The space offers a captivating atmosphere where raw patinas contrast with muted soft fabrics, creating a harmonious blend of textures. This juxtaposition of elements adds depth and richness to the space, evoking a sense of understated elegance. The interior seamlessly combines raw and organic textures with refined contemporary craftsmanship, showcasing the talents of skilled artisans. The result is a visually captivating environment that invites guests to immerse themselves in the beauty of the African creative economy.
An ever-evolving digital space that reflects the local creative economy.