A strategic process of defining and establishing a brand’s unique value proposition and its intended place in the minds of the target audience. It involves identifying the brand’s distinctive attributes, benefits, and competitive advantages to differentiate it from competitors.
Brand architecture encompasses the hierarchical structure and organisation of a brand’s various sub-brands, product lines, and offerings. It defines the relationships and connections between different brand elements, ensuring coherence and consistency across the brand portfolio.
Represents the visual, verbal, and symbolic elements that distinguish a brand and communicate its unique personality, values, and attributes. It includes elements such as logos, typography, colours, taglines, and overall brand expression.
Package design involves the creation and development of functional, and compelling packaging solutions for products. It encompasses the visual and structural design elements that enhance product presentation, protection, and the user experience.
The practise of organising, presenting, and visualising complex information in a clear, concise, and user-friendly manner. It involves the use of visual elements, hierarchy, and layout to facilitate effective communication and comprehension of data or concepts.