Tawazun Exhibition Branding
Tawazun is an Abu Dhabi based manufacturer of world-class defence and military equipment. The organisation is playing a key role in diversification of the UAE’s economy and developing strategic manufacturing skills and capacity in the Emirates.
On the back of a corporate rebrand, HKLM was tasked with creating a visual sponsorship campaign that would act as an effective launch of the new brand to the industry at IDEX 2013, an international defence conference and exhibition of which Tawazun was the headline sponsor.
HKLM developed a campaign style that set the organisation apart from its peers as well as campaign copy that announced the strategic positioning of Tawazun and the crucial role it’s playing in the development of the UAE manufacturing landscape.