Saudi Investment Bank Advertising Campaign
The Saudi Investment Bank (SAIB) is a Riyadh-based financial institution. As a bank with a primary clientele utilising predominantly traditional banking channels, SAIB expressed a desire to shift the behaviour of current customers and drive adoption of digital banking practices.
On the back of developing a new online banking platform and a platform-independent mobile app, and with only 35% of the bank’s existing customers registered for online banking,
HKLM was briefed to assist it in launching a communication campaign to promote its holistic digital banking offering.
This project recently commenced and is still underway.
Work done to date includes the development of an identity specific to SAIB digital banking and a visual communication style. The accompanying imagery represents some of the current work in progress.