Heritage Bank Corporate Identity
Heritage Bank is a new banking entity, which took over the defunct Society Generale Bank of Nigeria’s licence in 2004.
HKLM was briefed to develop a brand platform for the bank and to create a corporate identity that conveyed its traditional values. These values consist of respecting timeless principles, progressive delivery through its modern approach to banking and leading technology in the sector, personal privilege by keeping clients at the centre of its business and affluent growth by providing an environment that fosters wealth. Heritage’s brand platform was developed as “The Timeless Wealth Partner”. The interlinked “HB” logo device represents the bank’s strong link to professional client connection.
The colour palette of green and white is strong and clean.
These corporate colours best represent the bank’s proudly Nigerian heritage and its transparent and efficient business conduct.