Purchgro Corporate Identity Evolution
Purchgro is a strategic consulting firm, specialising in African market intelligence. Its services enable clients to assess with confidence the viability of its long-term investment on the African continent.
HKLM was briefed to refresh Purchgro’s corporate identity and create an elegant and captivating brochure for the company.
In assessing its corporate identity, HKLM recommended that the logotype used was distinct, elegant and ownable as a
stand-alone identity and that a device wasn’t necessary.
Purchgro’s colour palette consists of natural African colours – charcoal, mocha and ivory. The imagery used in the brochures are woods, distinct pattern work and a mural of images that depicts the sectors Purchgro advises.