BankservAfrica Coffee Table Book
In the transition from a regulated business to a more commercial entity seeking regional growth, BankservAfrica was rebranded by HKLM in line with this strategy. As part of this brand redevelopment exercise, a number of services have been extended to the group, including internal brand engagement and stakeholder communication and reporting; supported by a wide range of graphic and environmental design solutions.
In celebration of its 40-year anniversary, BankservAfrica wanted to produce a commemorative publication that would showcase its history, as well as highlight the milestones that led up to the 40-years. HKLM conceptualised, designed and produced a coffee table book that took readers through the 40-year journey of BankservAfrica.
Through in-depth interviews we conceptualised an over arching theme that best depicted BankservAfrica – TRUST. This theme was two-pronged:
1. TRUST, which signified the “true” essence of the organisation’s success.
2. The acronym that TRUST stood for, translated to the values and principles of BankservAfrica – Transparency, Relationships, Unity, Simplicity and Technology. These values and principles ultimately formed the chapters within the book.
The coffee table book took readers on a journey through the eyes of the key individuals responsible for the success of BankservAfrica, through photography, imagery and the written word.
At the launch event, the coffee table book was up for sale to each and every past and present member of the BankservAfrica family, in order to raise money for a disadvantaged school – once again, truly living up to its values as a TRUSTED organisation.