Al Wifaq Corporate Identity
Al Wifaq is one of the oldest and most revered legal firms in the UAE. In an increasingly competitive market and on the back of some structural changes, the organiation saw the need to rejuvenate its corporate identity and visual market presence – a facet of its business on which focus hasn’t been placed until this point.
HKLM was tasked with developing a corporate identity that captured Al Wifaq’s heritage and trust among its peers, but also signified a rejuvenated organisation. The result is an identity that builds on the firm’s brand proposition and positions Al Wifaq for future growth and marketing success.