Adams & Adams Communication Campaign
Although domiciled in Pretoria the company has had an office in Johannesburg for many years, providing an extension of its services in the city. With the continued growth of the Sandton CBD, Adams & Adams decided to bolster its presence in the city and relocate from Killarney to the hub of the Sandton precinct.
In October 2013 HKLM was tasked with the communication project around this new office, positioning it as more than an office move and a substantially renewed commitment to the heart of the business community; highlighting its comprehensive commercial capabilities that extend far beyond its intellectual property expertise for which it is so well known.
A cost effective, integrated communication campaign was launched including print, OOH and radio supported by a range of launch collateral elements in support of the opening function in late March 2014. The arrival of Adams & Adams in Sandton has been a resounding success with an expansion of the staff compliment and office space already underway within 6 months of launch.