Pioneer Foods Brand Refresh
HKLM took on the challenge toward the end of 2013, providing an evolution to their identity that reflected the company’s values, culture and pioneering spirit. The result was a refreshed brand that revitalized the organization, giving it a new vibrant face and providing a brand that all stakeholders could buy into and believe in.
An important part of this project was to ensure that the Pioneer Foods brand and business was no longer only the holding company for a stable of diverse businesses and products. The business units took on the Pioneer name and identity and all their products are now being endorsed by the Pioneer Foods brand. The initiative was called ‘One Pioneer’
Through a full service offering, HKLM is proud to have produced a compelling identity that will add equity to Pioneer Foods through a modernized brand that will take the company forward and we remain actively engaged in the internal brand engagement process as a catalyst for organisational change, supported by the brand.