Royal Bafokeng Platinum Annual Report 2012
From Royal Bafokeng Platinum’s pay of line, 'more than mining', the report chose to illustrate action with the translation of more into the 'greater than' sign. More efficient > more growth > building more for our communities.
The greater than sign was used as a flat graphic, using one of their corporate colours as a die cut on the cover. The same style was carried through to information graphics used throughout the report.