• ProBono
  • ProBono
  • ProBono
  • ProBono
  • ProBono
  • ProBono

ProBono

HKLM was appointed to develop a brand for a new dog treat.

Given the channel strategy was aimed at the professional veterinarian ‒ the name ProBono was generated and registered.

The product is intended to be premium and technical with a hint of humour. A series of colour coded flavours and dog characters was developed to endorse the brand on pack as well as on product and to achieve a smile across the brand architecture.

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