Soviet

Edgy jeans retailer, Soviet, asked HKLM to design a world-class jeans boutique to replace its current format.

Together with the client, HKLM undertook field insight in New York as well as London. HKLM combined its findings with an above-the-line print campaign to form the aesthetic of the new store.

The first store was piloted in Pinetown KZN.

Close project

Leave a comment





Comments


Close project