Terra Firma

The InterContinental Hotel Dubai Festival City briefed HKLM to define a brand positioning, explore and confirm a name, and create a brand identity and visual style for one of its signature restaurants, Terra Firma, which is situated on the spectacular Al Badia Golf Course next to the Dubai Creek.

HKLM applied the style to a batch of branded collateral including menus, stationery and promotional items. The team conceptualised advertising for the opening and was instrumental in the production of all launch material, including impressive open-flame signage.

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