The InterContinental Hotel in Dubai Festival City required a brand platform, identity and branded collateral such as a day menu, night menu, restaurant stationery, song request cards for a piano player, matches, coasters and swizzle sticks, through to signage for its upmarket Vista Lobby Lounge and Bar.

HKLM created an open, elegant typeface, with a thin die-cut above the name to allow guests to view their own vista through any piece of collateral.

With water as the venue's main theme, and "Infinite Chic" as the brand essence, urban elegance permeates the design.

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