The International Publishers Association (IPA) is a federation of publishers’ associations comprising more than 60 organisations from more than 50 countries. IPA was founded in 1896 with an initial aim of ensuring respect for copyright and proper implementation of copyright laws worldwide. The symposium took place in February 2010.

HKLM was tasked with creating a brand identity, which has been rolled out onto stationery, signage, website and various marketing collateral. The logo forms the copyright symbol. It also serves as a stamp as if making something authentic. It is bold, vibrant, energetic and expressive. It conveys the idea of being open-minded and multi-cultural. It also speaks of a social circle, a gathering of pioneers and intellectuals.

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