Investment Solutions Refreshed Identity

HKLM was tasked to strategically redesign and position the brand to ensure market acceptance and recognition at both institutional and broker level.

The brand called for a refreshed and updated contemporary look in line with the competitor brandscape. The brand needed to communicate a positioning that illustrated an intelligent approach of the business.

HKLM refreshed the identity and the solution was a new revolutionary logo as well as a visual manifestation that epitomized the eternal essence of "distinctiveness”. The visual language style expressed a sophisticated, timeless brand ready to take on the retail market.

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