Investment Solutions Refreshed Identity
HKLM was tasked to strategically redesign and position the brand to ensure market acceptance and recognition at both institutional and broker level.
The brand called for a refreshed and updated contemporary look in line with the competitor brandscape. The brand needed to communicate a positioning that illustrated an intelligent approach of the business.
HKLM refreshed the identity and the solution was a new revolutionary logo as well as a visual manifestation that epitomized the eternal essence of "distinctiveness”. The visual language style expressed a sophisticated, timeless brand ready to take on the retail market.