Glo

Glo, a Nigeria-based telecommunications company required a total brand strategy, including design and implementation solutions, to allow it to be intensely competitive across West Africa. The strategy came alive through an emotive visual language which resulted in a total of 500 000 mobile subscribers within six months of the Glo brand launch – an African record. Recently HKLM completed a full brand audit over Glo Ghana, Benin and Nigeria and have are now using the researched knowledge to build the Glo brand and create a holistic telecommunications brand ready to conquer West Africa.

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