Gamma

Gamma, a Mauritius-based building material, construction and property development company, required a complete corporate rebranding project. This included a brand audit and analysis, naming, brand positioning, identity overhaul, collateral and an integrated communication solution, that had to take the 43-year-old organisation into a new era of commitment to Mauritius' infrastructural development.

HKLM developed a vertically integrated brand across all spheres that uniformly aligned to the newly created tagline: "Dare to Dream".

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