HKLM was tasked to relook the Demartini brand identity, while recognising the heritage of the current brand signature.

Leveraging off the brand platform and essence of "radiant", HKLM developed a visual language inspired by dynamic light photography and makes use of radiant colour that comes to light from darkness. Dynamic shapes were created to convey messages of movement, change, love, symphony and dynamism against contrasting background. The graphic language also spoke of the paths of travel, synaptic connections and trails of radiant light.

A series of collateral including book covers and DVD covers were created, each book theme was developed individually using the new visual language style.

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