Danny K - Accross The Line

J23, Danny K's management company, approached HKLM to create the packaging and selected promotional collateral for Danny's new album, Across the Line.

Well-known photographer and film director, Steven Tanchel, had shot the sleeve photographs and the design had to reflect the artist's desire to reposition and evolve his pop idol image into something more serious, introspective, even sombre, reflecting the music from the new album.

The moody black and white photographs of Danny and his sound equipment were successfully complemented by the graphic design and the end product represents an arresting new visual lexicon to add to the artist's historic positioning.

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