Cell C Rebrand
HKLM worked on the Cell C rebrand in 2008. Cell C needed to re-establish itself as a viable third option in the South African mobile telecoms market through its retail presence and allied elements.
Using the dot icons of the Cell C logo, the Cell C flagship stores glowed with red light. HKLM also undertook a retail stratification exercise allowing Cell C to plan its presence from Sandton City to urban transumer hawker sites ‒ ensuring a consistent purchase experience.
Kiosks as well as hawker stands were designed and piloted in key locations.