Al Reesh

Global Food is a UAE-based process food manufacturer, distributing products into the GCC region. HKLM was briefed to assist with refreshing two of its key food brands, Al Areesh and Arctic Gold, in which consumer interest was waning.

HKLM developed a brand strategy for each brand, leading to a refreshed brand identity and product and a unique positioning within the marketplace. As a result Global Food enjoyed renewed interest in the two brands.

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